Shopify now only costs $1 per month for the first 3 months.
So, you’ve set up your Shopify store — now what? If you want people to actually find your products on Google, you’ll need to do a little thing called SEO (Search Engine Optimization). Don’t worry — you don’t need to be a tech wizard. These beginner-friendly tips will help you show up in search results and get more eyes on your store.
Let’s get into it.
1. Use the Right Keywords
Think about what your customer would type into Google. Instead of just “tote bag,” they might search “personalized canvas tote bag.” That’s your keyword!
💡 Tip: Use free tools like Ubersuggest or Google Keyword Planner to find keywords related to your products.
2. Make Your Product Titles Clear and Specific
Include keywords in your product titles.
Instead of:
“Sunshine”
Try:
“Sunshine Graphic Tee – Soft Cotton T-Shirt for Women”
3. Write Unique Descriptions
Every product should have a description written by you, not copied from somewhere else. Explain what makes it special, and try to naturally include keywords.
4. Customize Your Search Listings
Scroll down when editing a product and look for the Search engine listing preview. Click “Edit” and add:
- A short, clear title (under 60 characters)
- A helpful meta description (about 155 characters)
This is what shows up on Google — make it count!
5. Clean Up Your URLs
Shopify makes URLs for your products, but you can edit them.
Good: /products/blue-ceramic-mug
Not so good: /products/ceramic-mug-12345-blue!%
You can edit this in the product admin page. Scroll down, look for search engine listing, then URL handle. Click on the tiny pencil icon to edit.
6. Add Alt Text to Images
Google can’t “see” your photos, but it can read the alt text.
Example:
“White linen dress with puff sleeves”
Keep it short and descriptive.
7. Make Navigation Easy
A clear menu helps visitors and search engines understand your site. Use simple menus like:
- Home
- Shop All
- Collections (e.g., Mugs, Prints, Digital Downloads)
- About
- Contact
8. Include Keywords on Your Homepage
Write a few short paragraphs on your homepage that describe your brand and what you sell. Use relevant keywords, but don’t overdo it — write for humans first.
9. Start a Simple Blog
Yes, a blog! It can drive traffic and build trust. Post ideas:
- “How to Care for Handmade Jewelry”
- “5 Unique Gift Ideas Under $30”
- “The Story Behind Our Eco-Friendly Packaging”
10. Get Backlinks (Gently)
Ask bloggers, friends, or influencers to link to your store. Google sees those links as votes of confidence.
11. Use a Shopify SEO App
Try a free app like Plug in SEO to get quick suggestions. It’ll point out broken links, missing alt text, and other small fixes.
12. Track What’s Working
Connect your store to:
- Google Analytics (see who visits)
- Google Search Console (see what keywords bring traffic and fix any errors)
Final Thoughts
You don’t need to do everything at once.
Start with your product titles, images, and homepage text — and build from there. With time and a little consistency, your store will climb those search results and reach the right customers.
Shopify now only costs $1 per month for the first 3 months.
